Jason Horn joined the DSBA in 2012 as an Associate Member. He works in the University of Detroit Mercy Athletic Department. Jason can be reached at (313) 993-1755 or firstname.lastname@example.org.
Jason Horn – a Detroit native – joined the Titan athletics staff as the Associate Athletic Director for External Affairs in September, 2011, a position that will have him oversee the areas of event management, marketing, development and media relations.
“I am elated that Jason will be joining the Detroit Titan Family,” said Gaither. “His professional accomplishments are remarkable and he has extensive and successful experience in all areas of external operations. Jason will be a tremendous asset as we position all aspects of the Titan athletics program for enhanced success and he will play a vital role as a senior level staff member as we move forward.”
Horn’s professional career expands nearly 20 years in the field of marketing and promotions, ticketing and sales, holding positions with the University of Miami, Palace Sports & Entertainment, NBA Development League, Bowling Green State University, University of Central Florida and the Olympics.
Horn came to UDM after serving as Northwestern State’s (La.) Assistant AD for Marketing & Promotions for the last two years. At NSU, he was directly involved in marketing, revenue generation, event management, branding and licensing. He also had oversight of the ticket office, equipment services and was involved in event scheduling. He helped manage and heighten awareness of the NSU athletic website, social media and licensing programs, setting new school records for revenue and customer and fan traffic in each quarter. He also helped develop season and group ticket sales strategy resulting in overall revenue increase for all ticketed sports.
From 2006-08, he was with Central Florida as an Athletic Director for Marketing & Promotions, where the marketing team’s ticket sales strategies in 2006-07 led to a 21 percent spike in basketball attendance, 58 percent in baseball attendance and 32 percent for softball. In 2007 alone, over 7,000 new football season tickets were sold generating over $1.4 million in new revenue.
That revenue output came after a two-year stint as Bowling Green’s Assistant Athletic Director for Marketing & Corporate Relations. At BGSU, he created and planned season and group ticket sales strategies that created a 40 percent increase in football season ticket revenue and an overall all-sports ticket revenue increase of 21 percent. He developed and maintained corporate contacts for partnerships, event sponsorships and promotions and hired, trained and evaluated marketing and game-day staff members.
He was also the Director of Marketing & Promotions for Conference USA from 1997-99. There he oversaw C-USA’s marketing plan including website redesign, championship marketing, merchandising, licensing and advertising programs. He started his athletic administration career at Miami from 1993-1995 as an Events & Ticket Sales Assistant. With the Hurricanes, he coordinated event operations and promotions for home contests, league and NCAA tournaments, while developing plans to increase attendance and ticket sales for a number of varsity sports.
Aside from his successful collegiate experiences, he has also held a number of positions in the professional field. He spent two years as a regional manager for the World Poker Tour from 2008-10, helping develop and expand the league in central and south Florida, while also responsible for all sales, marketing, media relations, customer service, and budgetary areas.
His stops have also included the NBA Developmental League for the Mobile Revelers (2001-02) as their Director of Marketing and Community Relations, the Detroit Pistons (1996-97) as an account executive for corporate sponsorships and the New Haven County Cutters (2004-05) minor league baseball team as an assistant general manager.
From 1999-2001, he was sales and marketing manager for the Salt Lake City-based Winter Olympics, the Winter Paralympics and Team USA. He was part of a sales staff producing $850 million in revenue. He also worked for the Atlanta-based Summer Olympics in 1995 and 1996 as ticket and sales manager, assisting the vice president of operations with the development of the event operations plan for the Games, He helped design and direct a comprehensive marketing and ticket sales plan for the Olympic soccer matches hosted at the famed Orange Bowl in Miami.
A 1991 University of Michigan graduate with a Bachelor of Arts in Communication, Horn started his career as a U of M Basketball Operations Assistant. He was born and raised in the Motor City graduating from Southfield Lathrup Senior High School, and is a member of the National Association of Collegiate Marketing Administrators