Research Administrator

Uncategorized

The Research Department at WXYZ-TV has an immediate opening for the position of Research Administrator.  The Research Administrator assists the Research Director in ongoing dissemination of strategic information on the performance of the station’s broadcast, digital sub-channel and digital platforms.  The successful candidate will be responsible for preparing market research analyses and client-oriented sales presentations.The Research Administrator position requires a highly motivated team player who is well organized, with strong writing, verbal and analytical skills.  The person selected for this position must be able to learn new concepts quickly, and work efficiently and effectively within a team environment.The ideal candidate should possess the following qualifications:·         A college degree in Marketing, Advertising or Research·         3-5 years of related media experience as a media buyer or in TV / Market Research·         Thorough knowledge of TV audience ratings, methodology and terminology·         Solid working knowledge of Excel, Word, PowerPoint and Publisher·         Familiarity with Scarborough Qualitative Research, Kantar Media Competitive Reports, Nielsen Media Ratings and Nielsen’s Local Custom ToolboxResponsibilities of this position include but are not limited to the following:·         Input and maintain current rating, estimate and programming information in Wide Orbit Media Sales computer avail system.·         Prepare on-going ratings analyses of WXYZ’s 7.1 and 7.2 performance.·         Develop printed collateral sales information for use by Sales Account Executives and Sales Management, for positioning WXYZ and within the competitive environment.·         Provide daily program name information to Nielsen through their ENames website, for all WXYZ broadcast properties, after daily station log review.·         Prepare other PowerPoint presentations for station management for Mid-Year Reviews, Budget Presentations and Quarterly Station Meetings.·         Be responsible for the development of the Station Newsletter each month.·         Assist in training new Sales staff employees in the use of the various systems and resources available in the selling process.·         Perform other related activities as requested by the Research Director, Director Of Sales, Sales Managers, Station Manager and General Manager.