Local News Desk Digital Content Producer-4pm


4pm Digital Content Producer – If you have great passion for news and innovation, this is the opportunity you have been looking for!  The E. W. Scripps Company is creating a local news program unlike anything you’ve seen before. This is not your parent’s newscast. This innovative news program, targeted at our 4pm audience, is a high-energy, up to the minute, interactive news experience. Through the power of social media and new technology, the audience weighs in and is involved in the show, real-time.  National and local content is dictated by hot trending social media, creating a platform that fully engages the audience on multiple screens.

Are you the one we’ve been looking for? If you have the energy and out-of-the-box thinking to help create a brand new format for delivering news, read on.  We are building a top-notch, creative, inventive team to run our national news desk, as well as building out new local teams to deliver the program.

The 4pm Digital Content Producer is a Local Desk position located in Southfield, Michigan


The digital producer connects the 4pm on-air news audience with an always-connected community on digital platforms, and will do so enthusiastically in live segments during the daily broadcast. This person will have their eyes and ears on all things trending, digital and social. The digital producer will be proficient in engaging a community on social media, guided by analytics that measure growth. This person will oversee the 4pm show’s web presence and Twitter and Facebook communities, as well as associated user-generated content. The digital producer will report to the local Senior Producer of the 4pm News Project.


  • Execute a defined strategy to build and grow an engaged online community associated with the show.
  • Appear on camera on a daily basis, primarily in a role that connects online content and conversations to the on-air broadcast.
  • Explain trending stories on-air in layman’s terms.
  • Grow, maintain and serve as community manager for all Show’s social media accounts, finding and spotlighting trends and maximizing viral distribution of content.
  • Develop, edit, and create editorial content (text, photo & video) for online platforms, and work with others on the team to do the same.
  • Lead the conversation as the online voice of the show before, during and after the daily broadcast.
  • Ability to work under pressure and meet multiple daily deadlines.


Bachelor degree in journalism, communications or a related field.


  • A minimum of 3 years experience in reporting, writing and editing.
  • Demonstrated experience in producing digital content.
  • Experience in growing online and social media communities.
  • Experience with standard blogging/online content management systems.
  • Experience with social media platforms including, but not limited to, Facebook and Twitter.
  • Previous on-air experience strongly preferred.
  • High degree of composure: Remains calm and cool under pressure.
  • Stays current and has a passion for entertainment, pop-culture and news.
  • Excellent storytelling skills (connects with and engages viewers/users).
  • Comfort with an adlib production setting.
  • Open to feedback and applying it to strengthen on-camera presence.
  • Highly comfortable and effective when working with the public and a wide array of community members.
  • Familiarity with iNews is a plus.
  • Highly active on Twitter and Facebook


Excellent on-camera presence.

  • Excellent verbal and written communication skills.
  • Troubleshooting and complex problem solving.
  • Operates with considerable latitude/independence

The E.W. Scripps Company (http://www.scripps.com/) serves audiences and businesses through a growing portfolio of television, print and digital media brands. After approval of its acquisition of two Granite Broadcasting stations later this year, Scripps will own 21 local television stations as well as daily newspapers in 13 markets across the United States. It also runs an expanding collection of local and national digital journalism and information businesses including digital video news service Newsy. Scripps also produces television programming, runs an award-winning investigative reporting newsroom in Washington, D.C., and serves as the longtime steward of one of the nation’s largest, most successful and longest-running educational programs, Scripps National Spelling Bee. Founded in 1879, Scripps is focused on the stories of tomorrow.